You must have an active professional seller account. To use Sponsored Brands and Stores, you must be enrolled in Amazon Brand Registry.
At this time, we do not support adult products, used products, refurbished products, and products in closed categories.
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business.