How it works
1. Create a campaign
To create a Sponsored Products campaign, pick the products you want to advertise, set a budget of your choice, and choose your campaign duration. We recommend a daily budget of AED 40 and running your campaign without an end date—that way, shoppers can discover your products any time they shop on Amazon.
Then, choose between automatic or manual targeting to be able to bid on keywords. The automatic option is the easiest way to get started.
For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to bid for clicks. Then, you’ll choose where you want to drive traffic: either to your Store, or to a product listing page featuring a selection of your products.
Then, choose between automatic or manual targeting to be able to bid on keywords. The automatic option is the easiest way to get started.
For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to bid for clicks. Then, you’ll choose where you want to drive traffic: either to your Store, or to a product listing page featuring a selection of your products.
2. Shoppers see your ad
Sponsored Products launch immediately, while Sponsored Brands and Stores undergo a moderation review. Based on relevance and bid, ads are shown to shoppers.
When shoppers click on products featured in your ads, they’re taken to your product detail page. When they click on your logo or byline in your Sponsored Brands ad, they’re taken to your Store or product list page.
When shoppers click on products featured in your ads, they’re taken to your product detail page. When they click on your logo or byline in your Sponsored Brands ad, they’re taken to your Store or product list page.
3. Measure success
Use your reports to see how your campaigns perform, such as your return on ad spend, and view your Stores insights dashboard for details on engagement, sales, and more. These insights can help you measure performance and optimize your campaigns.
How much does it cost?
Sponsored Products and Sponsored Brands are cost-per-click ads, meaning you pay only when your ad is clicked. You choose how much you want to spend for a click, and you also choose your budget. You can update your daily budget at any time.
By default, advertising costs are deducted directly from your seller account balance. You're only charged when your ad receives clicks.
There is no cost to create your Store.
By default, advertising costs are deducted directly from your seller account balance. You're only charged when your ad receives clicks.
There is no cost to create your Store.
