We’re closely monitoring the developments of COVID-19 and its impact on our employees, customers, partners, and communities. Visit the Amazon Advertising blog or FAQ section to help answer some of your frequently asked questions.
Increase visibility and sales on Amazon with advertising
Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where shoppers will see them, such as the first page of search results or product detail pages. You place bids on keywords or products, and if your ad is relevant and your bid wins, your ad gets displayed to shoppers.
We have three advertising solutions. Take advantage of them all to help maximize your performance.*
Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.
Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. They require no website experience to use.
Sponsored Products and Sponsored Brands are cost-per-click ads, so you only pay when your ad receives clicks. Stores are free to use.