e-EMPOWER is a Khalifa Fund initiative promoting Small and Medium Enterprises (SMEs) based in Abu Dhabi brought to you in partnership with Amazon.ae.

Module 3: Create powerful listings

Week 3 and 4
As an Amazon seller, your product listing is your storefront. Like a window display attracting customers, your product titles and images on a search results page will make the difference to get buyers to click and explore your products in more detail. Customers then get a full impression of your item on the product detail page with bullet points, product description, customer reviews, and additional images.

Listings provide all of the knowledge that a buyer needs to make a purchase, so they’re the key to making Amazon sales. As a seller, it’s essential that you invest time in your product page in a way that’s going to attract buyers quickly and easily.

To help you get started, we’ll go over how to set up your first Amazon listing and identify the key elements of product pages that draw buyers in and drive purchases.

Get started now.

What you will learn

  • What constitutes a compelling detail page
  • How to add an offer to an existing product
  • How to create a new listing
  • Understanding Product IDs
  • How to apply to sell in restricted categories / brands
  • How to increase your chances to become the featured offer on a product
Amazon Expert Session
Join our workshops to learn about optimizing your Amazon business. Dial in to ask any question; from completing your Amazon Seller account, create your listings, or the best fulfillment option for your business.
e-EMPOWER Expert sessions: Every Wednesday at 1:00 PM - 2:00 PM (GST) Link and Meeting ID: 5643 33 8447 here. Please use this link if you are outside UAE.

Module 3 - Checklist

Complete these next steps before progressing to Module 4

Quiz: Test your knowledge

Question 1
What do you need to create a listing on Amazon?
Question 2
Why is it important to add search keywords?
Question 3
What should you do if you offer a product that is already listed on Amazon?
Answer Key
Question 1 - The correct answer is D
Question 2 - The correct answer is B
Question 3 - The correct answer is B

Frequently Asked Questions

What is a GTIN (Global Trade Identification Number) and do I need one?
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.

Where do I check if my GTIN is accepted? > Check here: https://gepir.gs1.org/index.php

How can I get an exception? If your products do not have GTIN, we advise you to get your products equipped with GTIN to avoid the exemption process. Nevertheless, you might be eligible to request a GTIN exemption for some of the scenarios listed below. First, check the Amazon catalog to see if your product already exists. If your product matches an existing product, you can add your offer on the existing product detail page without a GTIN. However, if your product does not match an existing product, you need to request a GTIN exemption and then add your product.

Examples for GTIN exemptions if you want to sell:
• Products for which the brand, manufacturer, or publisher does not provide a GTIN. For example, private-label products or handmade products.
• Products for which you are the manufacturer, brand, or publisher and you do not have barcodes on your products. For example, private-label products or handmade products.
• Product parts that do not have a GTIN. For example, automotive parts or mobile accessories.
• Bundled pack of more than one product. For example, a pack containing a leather belt and wallet or a pack of two shirts.

Detailed step-by-step guide how to request a GTIN exemption can be found here.

However, some brands require a GTIN, check the list here.
Restricted products or product categories
Some categories may require approval and some product categories cannot be sold at all. The full list can be found here.

Follow these steps to apply for approval:
1. From the Inventory menu select Add a Product.
2. Search for the item you want to sell.
3. In the search results, click the Listing limitations apply link next to the item.
4. Click the Request Approval button to begin the application process.
To check the status of an application, return to the Add a Product tool and click the Manage your selling applications link.
5. Upload the required documentation for the products you intend to list. Depending on the product you are applying for and how you acquire the products, the documents requested may vary. You should be able to obtain most of these documents from your supplier.
6. Submit the application. Within a few days, our seller support applications team will either approve the application or get in touch for more information.

If you cannot get approval, but are successfully selling the product today in accordance with all compliance requirements in GCC, please reach out to our Selling Partner Service Team via “contact us” in Seller Central
How can I change the detail page after it goes live?
Go to Seller Central > Inventory > Manage Inventory > Active Listings. There you will find a full list of your active listings and can edit all details via “Edit”. If you are the sole seller of the product, the changes will go live. When multiple sellers sell the same product through a single detail page, we combine and present the best product data to ensure customers get the best experience.
Are there any companies in the UAE that offer support services?
You can explore available apps & services on Seller Central > Apps & Services and you can see the available service provider network in Explore Services.
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