e-EMPOWER is a Khalifa Fund initiative promoting Small and Medium Enterprises (SMEs) based in Abu Dhabi brought to you in partnership with Amazon.ae.

Module 2: How to get started with your Amazon store

Week 2
Amazon Seller Central is the main interface to sell on Amazon.ae. The Amazon Seller Central dashboard is your one-stop place to manage your Selling Partner Account, from creating listings, managing orders, inventory and pricing and managing your account health, as well as driving marketing. Additionally, you’ll find plenty of pages to answer your daily questions there. There are quite a few features on Seller Central. With that in mind, we have prepared this short guide here to help you understand the various features of your Amazon Seller Central dashboard, for both the online version and the App, which we will cover in this module.

But the real experience will come only when you learn to do things yourself. So start exploring your Amazon Seller Central Account today, after watching the following videos.

What you will learn

  • How to navigate and use Seller Central, your interface to manage your store
  • Account setup options, including various selling options depending on your needs
  • Introduction to the Amazon Seller App, to manage your store on the go
  • For brand owners: How to help protect your brand on Amazon
  • Introduction to Listings: General overview of listing options, to prepare for Week 3 and 4
e-Learning Videos
1. Introduction to Seller Central (5min)
3. Seller Central Recap and Amazon Seller App (1min)
5. Introduction to Listings (4min)
2. Account Settings in Seller Central (2min)
4. Introduction to Brand Registry (2min)
Amazon Expert Session
Join our workshops to learn about optimizing your Amazon business. Dial in to ask any question; from completing your Amazon Seller account, create your listings, or the best fulfillment option for your business.
e-EMPOWER Expert sessions: Every Wednesday at 1:00 PM - 2:00 PM (GST) Link and Meeting ID: 5643 33 8447 here. Please use this link if you are outside UAE.

Module 2 - Checklist

Complete these next steps before progressing to Module 3

Quiz: Test your knowledge

Question 1
If you are in Seller Central and have questions, how can you find the answers?
Question 2
Where can you check your performance as a Selling Partner?
Question 3
What are the key benefits of Amazon Brand Registry?
Answer Key
Question 1 - The correct answer is D
Question 2 - The correct answer is C
Question 3 - The correct answer is D

Frequently Asked Questions

Can I have more than one Selling Account?
Yes but you must have a legitimate business need to open a second account and all of your accounts must be in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:
• You own multiple brands and maintain separate businesses for each
• You manufacture products for two distinct and separate companies
• You are recruited for an Amazon program that requires separate accounts
Brand Registry – How can I enroll in brand registry?
Eligibility requirements for UAE:
• Trademark organization: United Arab Emirates Ministry of Economy Trademark Department
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark; Design Mark with Word Elements; Stylised Word Marks

Please note that we are currently only accepting UAE trademarks where the text in the trademark is represented in standard English characters.

More info can be found here: brandservices.amazon.ae
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