How to start
selling on Amazon

Whether you’ve already got an established business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.

Before you start

Consider your product selling strategy

Brand owners manufacture their own products or source goods to sell under a private label to offer shoppers unique selection.
Resellers find popular products that already exist and offer them in Amazon's stores.
You can choose whichever method works for your goals.

Consider your fulfillment strategy

Fulfillment by Amazon – If you are selling best-selling products which are competitive, or you do not have a warehousing facility, opt for Fulfillment by Amazon (FBA).
Amazon Easy Ship – If you are selling thousands of products and have a strong warehousing facility to cater to next day deliveries, opt for Amazon Easy Ship. Most sellers do both by moving top products to FBA and rest on Amazon Easy Ship.
Self Ship – If you want to ship on your own or have products weighing more than 25 kg opt for Self Ship.
Learn about are shipping options here ›

Create an Amazon seller account

You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:
  • Business email address or Amazon customer account
  • Phone number where you are reachable
  • National ID e.g. Emirates ID (identity verification protects sellers and customers)
  • For Businesses – Trade License if you are owner and a Power of Attorney only if you are a legal representative
  • For Individuals – Either of recent bank account statement, credit card statement or utility bill
  • A bank account where Amazon can send you proceeds from your sales
Go mobile
Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.

Adding your products

What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all sellers, some require approval to sell, and some include products that cannot be sold by third-party sellers.

To learn more about Amazon product categories, visit Seller Central Help to learn more about restrictions, and how to request to request approval. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.

To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller.

Product listing details

To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API).
A product listing includes:
  • A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
  • A SKU, which is a product ID you create to track your own inventory
  • Offer details, including price, product condition, available quantity, and shipping options
  • Product details like name, brand, category, description, and images
  • Keywords and search terms to help buyers find your product
If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.

The product detail page

Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offers the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.

If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
Learn about Brand Registry ›
1. Title 200 characters max, capitalize the first letter of every word

2. Images 500 x 500 or 1,000 x 1,000 pixels to increase listing quality

3. Variations Such as different colors, scents, or sizes

4. Bullet points Short, descriptive sentences highlighting key features and benefits

5. Featured offer ("Buy Box") The featured offer on a detail page. Customers can add to their cart or “Buy Now”

6. Other offers The same product sold by multiple sellers offering a different price, shipping options, etc

7. Description Keywords improve the chances that people will find your listing

After your first sale

The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.

Get customer reviews

Customer Reviews provide specific feedback from customers on what exactly they like or dislike about the product, and ideas to improve it. This will help you to provide a better customer service.

Consider your fulfillment strategy

Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.

Stay successful

We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.


* For a limited time, register to become a new seller now and receive 100% off your monthly subscription fee.