Section 3 – Enhance your Sales Potential

Post 90 days registration
Now that you have mastered the basics, it is time to take your business to the next level. To support you in your growth, Amazon has designed a range of programs specifically to enhance your sales potential. These programs support your business in a variety of ways, including increasing your product/brand visibility, turbo-charging your logistics network, automatically responding to price changes, plus much more! Explore each program in more detail below to learn more.

Advertise your offers

Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal or a coupon is another way to promote your products.
Enhance your Sales Potential Videos
Video Duration: 5min

1. Increase visibility and sales on Amazon

Key Learnings:

• Selecting the ad type
• Setting your campaign settings
• Selecting your targeting
• Adding keywords and negative keywords

2. Boost your sales

Key Learnings:

• Targeted campaigns with Sponsored Products
• Where to access Seller University
• Where to learn about Amazon tools and selling on Amazon
• Understand and master the tools available to take your business to the next level

Watch Seller University videos in Seller Central, once you create an Amazon seller account.
Video Duration: 11min

3. What are Coupons?

Coupons is a new self-service marketing tool to help you differentiate your products through compelling discounts.
During events, Coupons will have especific merchandising, increasing your products' visibility.

4. How to submit Coupons?

Key Learnings:

• Selecting your ASINs
• Selecting your Discount
• How to submit your coupon
• Best practices

Frequently Asked Questions

How much does Sponsored Products cost?
With CPC ads like Sponsored Products, you bid the maximum amount that you're willing to pay when a shopper clicks an ad for your product. The higher your bid, the more likely your ad is to be displayed when it matches a customer’s shopping query.
What results can I expect from Sponsored Products?
We provide a range of tools and reports that make it easy to analyze campaign performance and measure success. Once you have launched your campaign, you can generate reports that provide insight on sales and performance of advertised products or targets, how different ad placements are performing, and more. Use these advertising analytics to identify successful tactics for your business and to help optimize your campaigns.