Section 2 – Foundations for Success

Complete within first 60 days
Once you have created your account and completed the essential introductory videos, it is time to build the foundations for a successful business on Amazon. Complete the following key steps to help you maximize your sales potential.

Provide fast shipping

Customers often shop products with the Amazon Prime badge, which you can get by using Fulfillment by Amazon (FBA) to ship products from one of our fulfillment centers.
Explore all shipping options. Eliminate your fulfillment headaches and scale your business.
Foundations for Success Videos
Video Duration: 2:30min

1. 10 Tips for Selling on Amazon

Key Learnings:

• Tips to boost sales potential
• The importance of adding all your products on Amazon
• An early introduction to going Global

2. Understand Product IDs and GTINs

Key Learnings:

• Product identifiers to create new product listings
• Matching listings
• Category requirements for product IDs
Video Duration: 4min

3. Let Amazon pick, pack, and ship your orders

Key Learnings:

• How FBA works
• How FBA can help you turbo charge your sales
• How to estimate FBA fees and revenue
Free storage on FBA Products : Try Fulfillment by Amazon now and get free storage oneligible products with the FBA New Selection program (conditions apply). Learn More and Enroll›

4. How to ship your products and unlock the power of Prime

Key Learnings:

• How to unlock free shipping and earn your Prime Badge
• Tips to save time and build your business with Amazon
• How your fulfillment strategy can improve your chances of winning the Buy Box

5. Service providers to help you launch and expand your business

Service Provider Network (SPN) is a marketplace of trusted 3rd party service providers who will help you launch, manage and grow your business on Amazon.
We vet service providers as per Amazon standards and monitor their performance to make sure only high-quality providers are on the Amazon Service Provider Network.

6. Getting the price right

Key Learnings:

• Key Factors for winning Buy Box
• Keep track with your Pricing Dashboard
• Be more competitive with Automate Pricing
Video Duration: 2:30min

7. Your first Amazon sale

Key Learnings:

• 5 Tips to boost sales potential
• The importance of maintaining good Account Health
• More products offered = More sales potential

8. Launch your brand on Amazon

Amazon can help brands of all types and sizes build, grow, and protect their business, with Brand Registry.
Register your brand with Amazon and unlock additional exclusive features such as; your own Amazon web-store, Enhanced Brand Content, and more.

Frequently Asked Questions

How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
Can I have more than one Selling Account?
Yes but you must have a legitimate business need to open a second account and all of your accounts must be in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:
• You own multiple brands and maintain separate businesses for each
• You manufacture products for two distinct and separate companies
• You are recruited for an Amazon program that requires separate accounts
Brand Registry – How can I enroll in brand registry?
Eligibility requirements for UAE:
• Trademark organization: United Arab Emirates Ministry of Economy Trademark Department
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark; Design Mark with Word Elements; Stylised Word Marks

Please note that we are currently only accepting UAE trademarks where the text in the trademark is represented in standard English characters.

More info can be found here: